Wednesday, June 30, 2010

Ridley Scott partners with Philips to bring Blade Runner universe expansion

Here's the latest follow up on Ridley and Tony Scott’s ambitious project to produce an open source / transmedia expansion of the Blade Runner narrative universe under Creative Commons.

Launched earlier this year, Purefold, the open media franchise conceived by Ag8 and developed in partnership with the Scott brother’s RSA Films and Baby Cow Productions, came to an halt due to a combination of factors that prevented this bold enterprise from gathering the required funds to get off the ground.

As a phoenix bird the concept reborn from its ashes to give life to Philips Parallel Lines campaign launched today.

Fully integrated into Facebook and Youtube, Philips teamed up with five hotshot film directors from Ridley Scott Associates and challenged them each to create a cutting-edge short film to showcase the great Ambilight, picture and sound capabilities of Philips TVs. 

The 5 films are Jun and The Hidden Skies, Darkroom, El Secreto de Mateo, The Gift and The Hunt.

This tight product placement execution explores the universe of Bladerunner uber-coolness, and other spellbinding genres of filmmaking including drama, adventure, horror, sci-fi and thriller to showcase Philips hi-definition

See for yourself The Gift:

Tuesday, June 15, 2010

The Selling Game explores the Future of Advertising

"It's a bizarre new world of persuasion. The Selling Game takes a High Definition tour from New York to Silicon Valley, to a tiny cheese factory in England, to get to the bottom of it all. Give us an hour of attention, and we'll see that you never look at ads the same way again. Satisfaction guaranteed, or your money back. Honest."


- Advertising is about 1% of the world's gdp.

- North American advertising is a US$300 billion a year industry.

- Global web advertising became bigger than cinema advertising in 1997. It overtook Billboard ads in 2006 and radio in 2009.

Watch The Selling Game here

BBC's The Genius of Design now on VIMEO

BBC excellent doc series The Genius of Design is now available on Vimeo.

Epsiode 1: Ghosts in the Machine

The Genius of Design ep1 from Genius of Design 1 on Vimeo.

Episode 2: Designs for Living
The Genius of Design ep2 from Genius of Design 1 on Vimeo.

Monday, June 14, 2010

Star Wars Cantina 2010 par adidas

adidas Originals revisite le scène culte de la Mos Eisley Cantina dans Star Wars.

adidas Originals - Star Wars Cantina 2010

Star Wars Mos Eisley Cantina : scène originale