Wednesday, June 30, 2010
Here's the latest follow up on Ridley and Tony Scott’s ambitious project to produce an open source / transmedia expansion of the Blade Runner narrative universe under Creative Commons.
Launched earlier this year, Purefold, the open media franchise conceived by Ag8 and developed in partnership with the Scott brother’s RSA Films and Baby Cow Productions, came to an halt due to a combination of factors that prevented this bold enterprise from gathering the required funds to get off the ground.
As a phoenix bird the concept reborn from its ashes to give life to Philips Parallel Lines campaign launched today.
Fully integrated into Facebook and Youtube, Philips teamed up with five hotshot film directors from Ridley Scott Associates and challenged them each to create a cutting-edge short film to showcase the great Ambilight, picture and sound capabilities of Philips TVs.
The 5 films are Jun and The Hidden Skies, Darkroom, El Secreto de Mateo, The Gift and The Hunt.
This tight product placement execution explores the universe of Bladerunner uber-coolness, and other spellbinding genres of filmmaking including drama, adventure, horror, sci-fi and thriller to showcase Philips hi-definition
See for yourself The Gift:
Tuesday, June 15, 2010
"It's a bizarre new world of persuasion. The Selling Game takes a High Definition tour from New York to Silicon Valley, to a tiny cheese factory in England, to get to the bottom of it all. Give us an hour of attention, and we'll see that you never look at ads the same way again. Satisfaction guaranteed, or your money back. Honest."
A FEW FACTS
- Advertising is about 1% of the world's gdp.
- North American advertising is a US$300 billion a year industry.
- Global web advertising became bigger than cinema advertising in 1997. It overtook Billboard ads in 2006 and radio in 2009.
Watch The Selling Game here
BBC excellent doc series The Genius of Design is now available on Vimeo.
Epsiode 1: Ghosts in the Machine
The Genius of Design ep1 from Genius of Design 1 on Vimeo.
Episode 2: Designs for Living
The Genius of Design ep2 from Genius of Design 1 on Vimeo.