Tuesday, June 15, 2010
The Selling Game explores the Future of Advertising
"It's a bizarre new world of persuasion. The Selling Game takes a High Definition tour from New York to Silicon Valley, to a tiny cheese factory in England, to get to the bottom of it all. Give us an hour of attention, and we'll see that you never look at ads the same way again. Satisfaction guaranteed, or your money back. Honest."
A FEW FACTS
- Advertising is about 1% of the world's gdp.
- North American advertising is a US$300 billion a year industry.
- Global web advertising became bigger than cinema advertising in 1997. It overtook Billboard ads in 2006 and radio in 2009.
Watch The Selling Game here