Wednesday, June 30, 2010

Ridley Scott partners with Philips to bring Blade Runner universe expansion

Here's the latest follow up on Ridley and Tony Scott’s ambitious project to produce an open source / transmedia expansion of the Blade Runner narrative universe under Creative Commons.

Launched earlier this year, Purefold, the open media franchise conceived by Ag8 and developed in partnership with the Scott brother’s RSA Films and Baby Cow Productions, came to an halt due to a combination of factors that prevented this bold enterprise from gathering the required funds to get off the ground.

As a phoenix bird the concept reborn from its ashes to give life to Philips Parallel Lines campaign launched today.

Fully integrated into Facebook and Youtube, Philips teamed up with five hotshot film directors from Ridley Scott Associates and challenged them each to create a cutting-edge short film to showcase the great Ambilight, picture and sound capabilities of Philips TVs. 

The 5 films are Jun and The Hidden Skies, Darkroom, El Secreto de Mateo, The Gift and The Hunt.

This tight product placement execution explores the universe of Bladerunner uber-coolness, and other spellbinding genres of filmmaking including drama, adventure, horror, sci-fi and thriller to showcase Philips hi-definition

See for yourself The Gift:

Tuesday, June 15, 2010

The Selling Game explores the Future of Advertising

"It's a bizarre new world of persuasion. The Selling Game takes a High Definition tour from New York to Silicon Valley, to a tiny cheese factory in England, to get to the bottom of it all. Give us an hour of attention, and we'll see that you never look at ads the same way again. Satisfaction guaranteed, or your money back. Honest."


- Advertising is about 1% of the world's gdp.

- North American advertising is a US$300 billion a year industry.

- Global web advertising became bigger than cinema advertising in 1997. It overtook Billboard ads in 2006 and radio in 2009.

Watch The Selling Game here

BBC's The Genius of Design now on VIMEO

BBC excellent doc series The Genius of Design is now available on Vimeo.

Epsiode 1: Ghosts in the Machine

The Genius of Design ep1 from Genius of Design 1 on Vimeo.

Episode 2: Designs for Living
The Genius of Design ep2 from Genius of Design 1 on Vimeo.

Monday, June 14, 2010

Star Wars Cantina 2010 par adidas

adidas Originals revisite le scène culte de la Mos Eisley Cantina dans Star Wars.

adidas Originals - Star Wars Cantina 2010

Star Wars Mos Eisley Cantina : scène originale

Monday, May 24, 2010

Fuite de pétrole dans le Golfe du Mexique en Temps-Réel

Tony Hayward, CEO BP
Afin de déjouer les tentatives de contrôle de l'information orchestrées par BP pour cacher au public la quantité réelle de pétrole crachée quotidiennement dans le Golfe du Mexique par la plate-forme Deepwater Horizon, PBS Newshour a créé, en collaboration avec la National Oceanic et l'Atmospheric Administration, ce sinistre compteur qui estime en temps-réel le nombre de gallons de pétrole  déversés à ce jour dans l'océan...


Boycottez BP!

Via SurleWeb: Marée noire: Fuite en direct

Tuesday, May 18, 2010

Underwater video of oil spewing from Deepwater Horizon

Exclusive video from the worst man made environmental disaster in the history of North America: Deepwater Horizon oil spill.

The CEO of the company responsable from all this mess Tony Hayward.

New oil spill underwater footage - BP footage via Ben Nelson @ Yahoo! Video

You can we boycott BP by joining the Boycott BP Facebook page and avoiding the following brands:

BP brands to boycott include:

  • Castrol
  • Arco
  • Aral
  • am/pm
  • Amoco
  • Wild Bean Cafe

Andres Restrepo

Mes 5 Vidéos Préférés sur Youtube

Bonne Fête Youtube!

Afin de célébrer le 5ième Anniversaire de Youtube, à l’instar de Conan O’Brien, Almodovar et Vint Cerf, Katie Couric, j'aimerais partager avec vous mes 5 clips vidéo préférés "as seen on Youtube".






Quels sont vos 5 vidéos Youtube préférés?

Andrés Restrepo

Tuesday, May 11, 2010

Swagger Wagon - Sienna Family hot new track

Where my kids at! Where my kids at? :)

M.I.A Born Free video by Romain Gavras

Persecution is the first law of society because it is always easier
to suppress criticism (and difference) than to meet it. - Howard Mumford Jones

M.I.A, Born Free from ROMAIN-GAVRAS on Vimeo.

Saturday, May 08, 2010

New Dork - Entrepreneur State of Mind (Jay-Z NY Spoof)

Make room Jay-Z! The New Dork entrepreneur state of mind has taken over the World!

Friday, May 07, 2010

Retour: Symposium médias interactifs et réseaux sociaux

Mardi 13 avril dernier, j'ai eu l'honneur de prendre part au Symposium sur les médias interactifs et réseaux sociaux organisé par la Chaire de relations publiques et communication marketing de l'UQÀM.

Pour l'occasion, j'ai partagé la tribune avec Issam Heddad de Revolver 3, Patrice Lagarde et Pierre Saad de Virus1334, Jean-François Renaud d'Adviso et l'équipe derrière Boule Rouge de L'incubateur.

Voici la vidéo de mon intervention intitulée Comment bâtir sa marque à l'ère des médias sociaux.

Andrés Restrepo - Symposium Médias interactifs et Réseaux sociaux | UQAM from Centre d'études en communicatio on Vimeo.

Merci encore à Pauline Breduillieard, Benoit Cordelier et mon alma mater pour cette invitation!

The Growth of Social Media

Still doubting social media will forever change the way we access information and do business?

The sources of all the statistics in this video are available on Qualman’s blog : Socialnomics.

Thursday, May 06, 2010

Machete Cinco de Mayo Trailer Premiere

Director Robert Rodriguez (Sin City, Grindhouse, El Mariachi) release an illegal Machete teaser in honor of Cinco de Mayo (Mexico's Independence Day).

This exclusive trailer stars Danny Trejo (Machete), Robert De Niro, Jessica Alba, Michelle Rodriguez, Steven Seagal, Lindsay Lohan, Cheech Marin, Don Johnson and Jeff Fahey!
Muy cool!

Tuesday, May 04, 2010

The Origins of Youth Marketing

FACT: Board games and toys were used to spread racial and political propaganda to German youth.

Nazi Party targeted German youth as a special audience for its propaganda messages. These messages emphasized that the Party was a movement of youth: dynamic, resilient, forward-looking, and hopeful.

Learn more about how the Nazi invented the bases of youth marketing during World War II in this excellent article called Shaping the Future: Indoctrinating Youth by the Holocaust Encyclopedia.

Best Cry Ever aka Chewbacca Voice Ripoff

"Chewbacca called... he wants his voice-over back." Pier-Luc Petitclerc

Sunday, April 11, 2010

My Review of The Mist (Two-Disc Collector's Edition) (DVD NEW)

Mist trailer.


Originally submitted at


What remains in the mist?
By Andres Restrepo from Montreal on 4/11/2010
5out of 5
Pros: Engaging Characters, Original, Smart
Best Uses: Adult Viewers
Describe Yourself: Movie Buff
What happens when civilization collapse under the attack from a swarm of horrific creatures from beyond the mist?

What will remain standing when the mist veils all; reason, fate, courage, fanatism, hope?

This is a definitely worth seeing sci-fi classic from the master of horror himself : Stephen King.
The Mist

Tags: Picture of Product